IDEA VALIDATION
How to validate a business idea
A seven-step guide to customer interviews, evidence and small experiments.
Read the guide ↗LEARN / TEST / APPLY
Resources for founders
Practical guides you can use to turn a business question into a small, measurable next step.
SALES
How to find your first ten customers
A practical prospecting plan, a simple funnel and a two-week exercise.
Read the guide ↗BUSINESS NUMBERS
Pricing and break-even worksheet
Work through a clear example and a worksheet for your own assumptions.
Read the guide ↗Use the guides as a sequence
First test the problem. Then plan how you will reach a customer. Finally check whether the offer can support its delivery costs. Revisit each step when new evidence changes an assumption.
These guides are educational resources. They do not promise customers, revenue, investment or business success.
Learn with a structured curriculum
Explore the Cave entrepreneurship program, compare proposed packages, or prepare an introduction describing the business question you want to work on.